soccer kick
soccer kick

Sunday, May 28, 2006

ESPN's (World) Cup Runneth Over

NEW YORK -- TV spots for ESPN's World Cup soccer coverage will roll out in June using voiceovers from each of the four members of Irish rock band U2.The cable sports network and ABC Sports, both owned by Walt Disney, will broadcast English-language FIFA World Cup games from Germany from June 9 through July 9.Music from U2 is also used in the campaign from Wieden + Kennedy, which carries the theme

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